3/20/2023 0 Comments Audio overload memeThat’s where the element of research comes in. There is this driving curiosity, which becomes your motivation to figure out things, things that do not make sense to you. Puruesh: I recently found out that I’m an entrepreneur because I’ve been working for myself for the last 12 years, and you realize, okay, you’ve never labeled yourself as such, but to make sense to the world, you need a certain vocabulary to put out there. That’s worth digging into in terms of what is it that informs how you go about your research. Ross: You have this intention for research. Ross: Another perfect description, as well as a futurist media leader, is, a researcher. ![]() In a nutshell, that’s what the relationship has been like. ![]() But also the energy and the valor required to ensure what you’re taking to the public is something which is of the highest quality in terms of its credibility, in terms of its trustworthiness, and in the process, we in the editorial space are held accountable for what we actually put out there. That gave me the sense of understanding the work that is important in terms of forming public opinion. From that point, it is then that I actually moved into media, working as a reporter, working in the editorial side, it helped me understand how critical information is, and how important it is to convey the message that people would want to be informed by. How I transformed during my time working as a communications person in different corporate entities was that that translated into reading a lot of research work. My connection with reading books, and reading literature was quite ingrained right from the beginning. But also at the same time, my mother is an ardent reader of all the novels that she must have, so we used to go to the libraries. In most cases, while reading those headlines, even though to just do it for my father’s sake, I realized that I understood very little from reading those headlines. ![]() The one reason that he wanted me to do this, and my siblings also at the same time, was to ensure that we don’t lose out on Urdu as a language. Puruesh: I feel the relationship started during the days when my father preferred that I read newspaper headlines. I’d love to just hear your background, what is your relationship with information throughout your life? Ross: You are amongst other things extremely well-regarded futurist globally, you work on geopolitical and other very complex topics, and you have a very deep background in journalism and setting standards for journalism. Puruesh Chaudhary: Ross, thank you so much. Ross Dawson: Puruesh, it is a delight to have you on the show.
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